MISS COSMO 2025

In 2025, the second season with the theme “Rising Dragon” continues to affirm the slogan: “IMPACTFUL BEAUTY”, honoring modern, courageous, and intelligent women with a positive influence in the context of globalization. Miss Cosmo 2025 is implemented as a series of international-scale cultural – entertainment – tourism activities, with the goal of promoting the image of Vietnam as a dynamic destination for creative events and global festivals.

The competition resonated greatly with a series of events such as: Hello Cosmo From Vietnam held at Ngo Mon Gate – Hue Imperial City, followed by Da Lat, where Miss Cosmo accompanied the World T.E.A Festival and the Cosmo Carnival series, attracting over 60,000 participants.

✦ Grand Finale & Beauty Music Festival – The Season’s Highlight

The Miss Cosmo 2025 Grand Finale, combined with an International Music Festival, became the biggest highlight of the season, attracting nearly 20,000 spectators from Vietnam, Southeast Asia, Latin America, and Africa watching live, along with the participation of over 500 domestic and international media outlets.

Parallel to the live event, the Miss Cosmo 2025 Grand Finale was livestreamed globally on the YouTube platform, recording 4.6 million views and 3.5 million views on TikTok with 1,000,000 concurrent viewers.

✦ Miss Cosmo 2025 sets voting records

The Cosmo People’s Choice category recorded over 107,500,000 votes, establishing a record for the level of engagement from the fan community on a digital voting platform.

✦ Media explosion on all platforms 

On the digital platform ecosystem including TikTok, YouTube, Facebook, and Instagram, Miss Cosmo 2025 recorded over 1.3 billion views, with a total reach exceeding 127.7 million and over 259.2 million total interactions. These indicators reflect the high level of interest and strong participation of the audience community, not only domestically but also in the international market.