UNIMEDIA LAUNCHES THE HEADMOST PHASE OF THE COSMO+ ECOSYSTEM, COMPOSED OF FOUR BRAND NAMES: MISS COSMO, COSMO LIVE, COSMO ACADEMY, AND COSMO BIRD’S NET.

On the morning of April 20, 2024, Unimedia Vietnam Co., Ltd. (Unimedia) successfully organized the launch event of the initial phase of the Cosmo+ Eco-System international brand with the participation of over 200 guests from various sectors and media agencies.

LAUNCHING THE COSMO+ ECOSYSTEM – AN INTERNATIONAL BRAND IN MULTI-FIELD

From the achievements of Miss Cosmo Vietnam, Unimedia continues to develop an ecosystem named “COSMO+”. This is an international brand that is progressing to expand and inherit outstandingly to sustain the illustrious journey of both the Miss Cosmo brand and Unimedia.

The Cosmo+ ecosystem will centralize resources in some specific fields: communication, entertainment, education, beauty, retail, and healthcare. In the first phase, from 2024 to 2025, the ecosystem will possess 4 brands in distinct sectors, encompassing: Miss Cosmo—the International Beauty Pageant; Cosmo Live – livestream selling solution technology combined with top KOLs and KOCs; Cosmo Academy – the Recognition and Skills Institution; and Cosmo Bird’s Nest – Hoan Vu Yen.  

4 KEY BRANDS ACROSS COSMO+ ECO-SYSTEM

Miss Cosmo, the International Beauty Pageant held in Vietnam for the first time in 2024, is organized according to worldwide standards with the participation of representatives from 60 to 70 countries around the world, along with intriguing activities taking place in Ho Chi Minh City and other major tourist cities in Vietnam.

Cosmo Academy – Cosmo Skills and Recognition Academy aims to become the leading academy in Vietnam for nurturing and honing individuals skills and mindsets, offering optimal solutions to assist the young generation in confidently upgrading and developing themselves more effectively.

Cosmo Live is a live streaming and e-commerce solution accompanied by top KOLs/KOCs. It is an online shopping platform where users can connect and interact with their favorite KOLs/KOCs, freely shop for quality products at profitable prices, and revel in discounts.

Premium Hoan Vu Yen – Cosmo Bird’s Nest: a high-end bird’s nest brand with an entensive experience of over 30 years, committed to adopting 100% pure bird’s nests without food preservatives, caring for natural health and beauty.

Mr. Tran Viet Bao Hoang, CEO of Unimedia and Cosmo+, shared: “Cosmo+ is a globally recognized brand that is invested in and comprehensively developed in Vietnam and overseas markets. As a unique and pioneering brand, we aim for long-term sustainable development in various fields, including Business, Education, Beauty, Entertainment, and Media. In this first phase, we focus on strategic development and market expansion with diverse customer segments. Developing an ecosystem in conjunction with multimedia communication and digital transformation to establish sustainable brand positioning is a key strategy to help us gain a competitive advantage. Not only promoting economic growth and generating chances for trade connections, but also encouraging cooperation for development among countries worldwide.” 

GRAND OPENING OF COSMO ACADEMY’ HEADQUATERS IN HO CHI MINH CITY

Also at the event, Unimedia officially opened the main headquarters of Cosmo Academy, located at Cosmo Tower, 600 Dien Bien Phu Street, Binh Thanh District, Ho Chi Minh City.

With a coaching team of talented, experienced, and dedicated experts, Cosmo Academy aims to convey an optimal solution to help individuals liberate and develop comprehensively and effectively.

Constituted on the philosophy of “liberal education,” all courses at Cosmo Academy concentrate on training in business management, professional model training, and skills and mindset development for contenders participating in beauty contests. Courses also provide public speaking and communication skills, the creation of style, and personal branding. Classes for children specialize in instruction skills such as posing, catwalking, communication skills, modern dance, etc. Besides short-term courses, Cosmo Academy additionally organizes various attractive summer camp programs.

EXQUISITE SHOWROOM OF DIVERSE COSMO BIRD’S NEST OFFERINGS

At Cosmo Tower, Cosmo Bird’s Nest officially unveiled its showroom, contributing to the complete ecosystem of Cosmo.

The grand opening marks a new milestone for the brand as premium Bird’s Nest: Hoan Vu Yen announces its worldwide name as Cosmo Bird’s Nest, affirming its position as a trusted, high-quality brand deserving of pride for the Vietnamese Bird’s Nest industry.

At the launch event, Cosmo Bird’s Nest brought out three new product lines: fresh sterilized bird’s nest, sublimated oats and packaged bird’s nest soup.

Cosmo Bird’s Nest has officially signed a brand ambassador partnership with Miss Ngoc Chau and Miss Xuan Hanh. Miss Universe Vietnam 2022, Ngoc Chau, will accompany Cosmo Bird’s Nest as the brand ambassador for their premium product lines: Meanwhile, Miss Cosmo Vietnam, Xuan Hanh, will take on the role of ambassador for a new handy product line: fresh sterilized bird’s nest, sublimated oats, and instant nest boiling.

INFORMATION ON UNIMEDIA & COSMO+ ECOSYSTEM

Unimedia & Cosmo+ Eco-system Information

Founded in 2019, Unimedia operates in the fields of communication, entertainment, and beauty in Vietnam. Up to 2024, Unimedia aims to aggressively pursue an investment strategy with the goal of strengthening the development of the international Cosmo+ Eco-System brand. During the initial phase from 2024 to 2025, the Cosmo+ Eco-system comprises several key brands: Miss Cosmo, Cosmo Live, Cosmo Academy, and Cosmo Bird’s Nest.

In the subsequent development scheme, the Cosmo+ Eco-System will branch out into new industries, transforming into a leading global entity, offering advanced solutions and services to optimize and enhance the standard of living.