On January 20th, 2025, in Phnom Penh, Miss Cosmo signed a licensing agreement with Cambodia, marking the involvement of Princess Norodom Jenna as Honorary Ambassador and Ms. Tiffany Vu as National Director of Miss Cosmo Cambodia 2025. This event ushers in a promising new chapter, celebrating the beauty and talent of Cambodian women while promoting the country’s traditional culture.
Miss Cosmo kicked off 2025 with a series of dynamic licensing signing ceremonies, setting the stage for an impressive second season of the competition. Following a business trip to China, where they participated in Harbin Fashion Week2025 and signed licensing agreements with China, Hong Kong, and Macau, Miss Cosmo 2024 – Ketut Permata Juliastrid, CEO Tran Viet Bao Hoang and the Miss Cosmo team continued to Cambodia to officially establish a licensing partnership, marking a promising new chapter for the competition in this Southeast Asian nation.
On the morning of January 20, upon arriving in Phnom Penh, the Miss Cosmo organization received a warm and grand welcome. At the airport, Miss Cosmo Cambodia 2024 – Leakena In, joyfully reunited with Miss Cosmo 2024 – Ketut Permata Juliastrid, CEO Tran Viet Bao Hoang and the Miss Cosmo team in her homeland. Following their arrival, Miss Ketut Permata Juliastrid had the opportunity to meet and take part in a special photoshoot with Princess of Cambodia – Norodom Jenna.
In the afternoon, at Morgan Tower, Miss Cosmo Cambodia 2025 held a press conference to officially announce and sign a partnership agreement between Miss Cosmo and Influence Media, the holder of Miss Cosmo Cambodia’s licensing rights. Tiffany Vu, CEO of Influence Media, was appointed the new National Director of Miss Cosmo Cambodia. The event also unveiled significant milestones, including the introduction of Honorary Ambassador, Princess Jenna, along with the announcement of Leakena In as Inspirational Miss Cosmo Cambodia for her incredible journey in Miss Cosmo 2024.
At the press conference, CEO Tran Viet Bao Hoang shared the values that Miss Cosmo upholds and celebrates. With the slogan “IMPACTFUL BEAUTY,” Miss Cosmo seeks exceptional women who positively influence the community through beauty, intellect, and resilience, thereby promoting development and addressing global issues. CEO Tran Viet Bao Hoang also emphasized the important role of the National Director in selecting outstanding representatives who embody the beauty and qualities of a strong, leading generation of women, while supporting them throughout their journey.
Ms. Tiffany Vu, the new National Director of Miss Cosmo Cambodia, is a visionary leader and entrepreneur in the Technology, Media, and Influencer sectors within the Liberty Group. With her deep understanding, passion and commitment to empowering young Cambodian women, Ms. Tiffany Vu aims to elevate Miss Cosmo Cambodia to achieve new levels of success. Her leadership will focus on fostering a culture of excellence, inclusivity, and global recognition for Cambodian beauty and talent. Influence Media, the official license holder of Miss Cosmo Cambodia, is a leading media and marketing agency committed to fostering creativity, empowerment, and cultural preservation. With a mission to amplify Cambodian talent and bring the nation’s stories to the global stage, Influence Media plays a pivotal role in the success of Miss Cosmo Cambodia.
Joining Tiffany Vu in this inspiring journey is Princess Norodom Jenna, who has been named the Honorary Ambassador of Miss Cosmo Cambodia 2025. Norodom Jenna is a member of the Cambodian royal family. She is the granddaughter of King Norodom Sihamoni, the second daughter of Princess Norodom Bupphary, and the great-granddaughter of former King Norodom Sihanouk. She is affectionately known as Princess Jenna by the Cambodian people. Currently, Jenna works as an actress, singer, model, and the Royal Brand Ambassador for Cellcard.
As Honorary Ambassador, Princess Jenna will play a vital role in promoting the pageant’s mission of blending modern empowerment with Cambodia’s timeless traditions. Her presence will inspire contestants to embody the values of leadership and cultural pride. “Miss Cosmo Cambodia is more than just a pageant; it is a platform where women can embrace their individuality, lead with purpose, and create positive change in their communities.” said Princess Jenna.
In addition, Top 10 Miss Cosmo 2024, Leakena In, became Inspirational Miss Cosmo Cambodia after her impressive journey on the international stage. For Leakena, Miss Cosmo was more than just a pageant—it was a transformative journey that empowered her to lead with purpose and inspire others. “This journey has been more than a competition; it has been a platform for growth, empowerment, and advocacy. I had the opportunity to share my story, celebrate Cambodia’s rich culture, and connect with so many inspiring women from around the world” – Leakena said.
Miss Cosmo 2024 – Ketut Permata Juliastrid shared valuable messages with the young women embarking on their journey to conquer the crown. She emphasized the importance of authenticity, determination, and staying true to one’s values. “To all the young women stepping into this journey, remember that you are more than your appearance. Your strength lies in your story, your advocacy, and your ability to lead with purpose. Be fearless, be kind, and never stop believing in your potential” – Tata encouraged.
Miss Cosmo Cambodia 2025 is set to begin its registration period from January 20, 2025, to March 10, 2025. The competition rounds will take place from March to April 2025, with the grand finale scheduled for May 2025. Miss Cosmo Cambodia 2025 promises to be a unique cultural and entertainment event in Cambodia, celebrating the beauty, talent, and social contributions of Cambodian women, while affirming the country’s cultural pride.
Miss Cosmo 2025 will take place in December 2025 in Vietnam. As of now, the organizing committee has begun announcing the countries holding the licensing rights for Miss Cosmo 2025, including Australia, Costa Rica, Vietnam, Greece, Nepal, China, Hong Kong, Macau and Cambodia. The licensing events have been conducted meticulously and formally, reflecting the countries’ strong commitment and goodwill towards the competition. Miss Cosmo continues to assert its global presence with participation from numerous countries and significant investment in its organization.
About Miss Cosmo
Miss Cosmo is the International Beauty Pageant – Festivals, founded by Unimedia, organized in Vietnam for the first season in 2024.
Bearing the slogan “IMPACTFUL BEAUTY” Miss Cosmo aspires to be a trailblazing organization for pioneering women, enabling and accompanying them in creating a civilized community and achieving excellent values for the community using voice and action. Not only does Miss Cosmo honor outstanding women with intelligence, beauty, perseverance, and inner strength, but it also provides an opportunity to promote and commemorate each country’s national pride and identity.
In 2024, Miss Cosmo was organized to international standards, featuring captivating events in Ho Chi Minh City and other major cities in Vietnam. With participants from around the world, the pageant was one of the most anticipated events, garnering significant attention from both domestic and international fans and media.
