Transcending the boundaries of a traditional beauty pageant, Miss Cosmo 2025 concluded its journey in Vietnam as an “International Beauty Olympics”, serving as a strategic bridge for promoting culture, tourism, and diplomatic relations. Notably, the event garnered significant attention and extensive coverage from prestigious national news agencies and press outlets, including Nhan Dan Newspaper, Van Hoa Newspaper, Cong Thuong Newspaper, the Government News Portal, and the International Cooperation Department.

Since its kickoff in November 2025, the Miss Cosmo 2025 Organizing Committee has reached significant milestones through a series of initiatives promoting Vietnamese culture and tourism across various provinces. From the “Hello Cosmo From Vietnam” event held at the iconic Ngo Mon Gate (Hue Imperial City) to the International Tea Festival and vibrant carnivals in Da Lat, the program successfully attracted over 60,000 participants.

The journey culminated in Ho Chi Minh City with the “Best Of Vietnam” Ao Dai fashion show featuring 71 contestants on a luxury cruise, followed by the Grand Finale & Beauty Music Festival night. The finale drew over 500 domestic and international media outlets for onsite coverage, alongside 20,000 spectators from Vietnam, Southeast Asia, Latin America, Africa, and beyond. The competition has significantly reinforced Vietnam’s position as a dynamic destination for world-class cultural and entertainment events.

Official press agencies recognize Miss Cosmo 2025’s role in promoting culture, tourism and diplomacy

One of the defining successes of Miss Cosmo 2025 lies in the official recognition from governmental authorities. The pageant was honored to receive regular coverage from prestigious outlets under the Ministry of Culture, Sports and Tourism, including Van Hoa Newspaper, the Ministry’s Official Portal, and the International Cooperation Department. Notably, the presence of key leaders, such as Dr. Nguyen Phuong Hoa, Director General of the International Cooperation Department, at various pageant activities underscores Miss Cosmo’s vital role in advancing cultural diplomacy.

Regarding Miss Cosmo 2025, Dr. Nguyen Phuong Hoa remarked: “Miss Cosmo 2025 has successfully captured immense attention from both domestic and international media. The coronation of Yolina Lindquist and Chelsea Fernandez presents a wonderful opportunity for Vietnamese culture and beauty to gain broader global recognition. I am confident that through their influence, these two beauty queens will serve as bridges, helping international friends gain a deeper understanding of Vietnam, a nation that is both hospitable and rich in cultural identity”.

As the official voice of the Ministry of Industry and Trade, Cong Thuong Newspaper also highlighted and commended the roles of the Miss Cosmo Organization and the reigning Top 2 within the context of international integration. Mr. Nguyen Van Minh, Editor-in-Chief of Cong Thuong Newspaper, expressed his expectation that Miss Cosmo 2025 Yolina Lindquist and Runner-up Chelsea Fernandez will continue to spread noble values of peace, cooperation, and development among nations. In doing so, they contribute to promoting the image of a reformed, dynamic, and integrated Vietnam, particularly in the sectors of industry and commerce.

The Miss Cosmo Organization was further honored to be recognized by the Government News Portal as a “soft ambassador” for Vietnamese tourism. In its coverage, the portal noted: “Moving beyond the celebration of modern women’s beauty and intellect, Miss Cosmo is progressively asserting its proactive role in promoting Vietnamese culture and tourism to the world. Through a series of destination marketing and promotional activities, Miss Cosmo acts as a ‘soft ambassador’ for Vietnam, enhancing brand awareness of the destination, fostering cultural exchange, and solidifying Vietnam’s position in the global tourism landscape in a sustainable manner”.

Furthermore, extensive coverage from other major national press agencies, including Nhan Dan Newspaper, Tuoi Tre Newspaper, Vietnamnet, Vietnam Television (VTV) and Vietnam Tourism Magazine – has served as a testament to the success of Miss Cosmo 2025 in both vision and mission. The pageant not only demonstrated the Vietnamese team’s capability to operate an “International Beauty Olympics” but also established itself as a quintessential cultural and tourism event. The competition successfully facilitated cultural dialogue among over 70 countries and territories while showcasing Vietnam’s unique heritage to the world. This represents a valuable legacy that the Miss Cosmo Organization is committed to cherishing and building upon, both now and in the years to come.

MISS COSMO
“Miss Cosmo” is an International Beauty Games established by UniMedia and held in Vietnam for the first time in 2024. 
Under the motto “IMPACTFUL BEAUTY – BEAUTY THAT EMPOWERS,” Miss Cosmo aims to become a leading platform for pioneering women, empowering and accompanying them to build a civilized community and realize positive values through words and actions. The pageant not only honors outstanding women with intelligence, beauty, courage, and inner strength, but also provides a platform to promote and celebrate the unique cultural identity of each participating country. 
In 2024, the competition was organized professionally according to international standards, featuring exciting and dynamic activities in Ho Chi Minh City and major tourist cities across Vietnam. With participation from countries and territories around the world, Miss Cosmo has become one of the most vibrant cultural and artistic events, attracting attention and support from both domestic and international fans and media.